alex hormozi russell brunson
So the copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply new things that individuals haven't seen forever. And so, I'm thrilled simply to have a whole brand name and a business that is bringing a lot of these things back.
Which is begun, as you know that's a channel, however it's not how you grow, I got to grow that business now. Yeah. I have actually constantly questioned that about Dan. I've followed Dan for a long period of time and I've constantly thought, why is he not doing book funnels with every one of these books? I think he will be soon enough.
One is with their front ends we're bringing individuals in. Number two, when individuals churn out, they're the channel, we press people to. Because as quickly as you check out the book and after that you have the context, like, "Oh, now this makes good sense, now I understand why I require this thing." They come back.
Then also reconverting people who came and didn't understand the context and then they left. And it utilized to be, I needed to do a webinar each and every single time. Or I had to train them or I had to do seminars, all these things. Now it's simply check out the book, and they check out the book, and after that they have the aha.
That's what all of marketing and services is. We have to develop desire for the thing we're selling. And so books are one of the most powerful, if not the most powerful method to produce that desire. marketers. And the individual who's going to read a book is a much better customer, hands down than any other type of client.
They're more most likely to send, they're most likely to stick. They progress individuals, I dislike stating that, because the majority of people in my life that I like don't check out. However you become a better person by reading. Therefore they progress consumers, better long term things. And so if I can get people to check out a book, guy, it alters them as a human (ways).
And I make that money over the next 6 months, over five months or whatever, it requires to break even (russell brunson's). On the book funnels, I still break even instantly, they go through the upsell down procedure so I break even right away. And after that we introduce them to Click, Funnels.
Yeah. Well you just threw out some unbelievable numbers. So I want to just take a breath and I wish to go through it. So, about half a million dollars a month is entering into your book funnels, Dot, Com Secrets, Expert Secrets, Traffic Secrets. Now you have some others as well, you have the Cook, Book and numerous other things.
So rather than going through them individually, which would take permanently offer us the approach of what the whole process appears like from the complimentary plus shipping to the first bump upsell one, 2, et cetera. Talk me through the philosophy. Yeah. The core thing is the book clearly, is how do we offer the book? And the finest way to sell the book is to sell it for complimentary.
It's just cover shipping." I can push people to that. And it's simply an easy outlet to get individuals to verses, go to Amazon and purchase my book, instead of go get it totally free you simply got to cover the shipping. It's such an excellent deal on the front end - lives.
I've seen people who try to do it and they just have their book. However if you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long form sales that selling this book since we wish to increase the conversion as much as possible and increase the worth of the book.
That's the very first thing. And so most of mine are the book. And after that it's what are the core principles in the book, we'll create an audio program or video program. And after that, some worksheets and just a 30-day obstacle that goes to the book and we assembled just a lot of things to make the worth of the book a lot more, right? Yeah (tips).
And in the copy on, I think a few of them we have, "You can buy us on Amazon for 20 bucks," then have a photo of the Amazon listing, "but get it totally free here." And after that we still individuals who click on Amazon and simply purchase an Amazon anyhow, due to the fact that some people simply love purchasing Amazon.
Due to the fact that I still desire my books to rank on those platforms and sales coming through. businesses. And so, we do have those outlets there, but again, the paid money's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and recently we've been evaluating numerous order from Bumps, which is done truly well.
Then for each book I have actually done, I think you understand this, but a lot of people do not the method I do my books is I teach, I do an event live initially, teaching the principles to make sure that structurally makes sense in my head and my stories are not dull and things like that.
And so, the 2nd order from that, we stated for $97, you get the workshop where I taught the things before we ever did it. Which one's getting a 20% take rate on $97 Bump. So in between those 2, it considerably increases a lot of times those 2 order from Bump will cover our marketing cost just on their own, which is, which is remarkable (traffic secrets).
And then we take them to our upsell down sell series, we alter and fine-tune this a lot. And so I'll talk conceptually where we go with this, but I'm always trying brand-new things because, especially when we invest this much money, we have to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a lot of times at scale. leader.
Okay, they have the book now, they have the audio book, they have the core (traffic). So they understand the core concepts of the book. And one mistake people make a great deal of times, I continue to make an error more frequently and I desire to admit is, I'm all right, they bought, let's say they bought Traffic Secrets.
Yeah. Yeah. And so, if you attempt to offer a Traffic course on the next page, it resembles, "However I simply purchased Traffic? I think I currently have traffic now." And so let's conceptually believe whenever we sell something to someone, we simply solved the issue for them. But then we produced a brand-new issue.
It's actually different with physic like E-commerce products, but information items, we simply resolved that problem for them. By fixing that issue what is the brand-new issue that was produced? Right. So in Dot, Com Tricks, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.
We have no Traffic. And so Traffic is the next rational upsell (businesses). So, I'm usually attempting to sell something in between 197 and 297 in that first slot there. And so, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have trouble, you in fact need funnels.
And so, the next thing I can't remember right now, what we're testing, what it is, but it may be traffic. I can't keep in mind the top of my head. Anyhow, that's the psychology, what's the next thing that they require. And after that upsell second is the very same thing.
In my mind, there's this stage, individuals go through a development stage and after they grow to a specific level and they shift to contribution, and contribution is sharing your presents and selling, and starting a service. And so, it'll be some variation of that. It'll be the next thing.
And it's, crushing not due to the fact that numbers aren't as well as, as that one. Yeah, it's eliminating it. russell brunson's. Well, it is killing. I simply taught on, I indicate, I got the invisible funnel things, which we spoke about last time and you stated something, I believe at the last inner circle meeting, or perhaps you said it in the newsletter and you said, I do not understand why, however no one ever test this.
Well, congratulations. I suggest, and I'm actually pleased that you did it too because, I 'd been a member of GKSC for, I don't understand, because the early 2000s, and I canceled my membership, and it simply had lost so much, that it had in the past and you have actually brought all of it back (leader).
Can I share one idea that originated from Kennedy's things that might assist individuals? Okay. So this is for those who're seeing the video version. If you're on the audio, simply picture something truly cool. So what's been cool is I've been going through Dan's archives, right? When I purchased the company, they provided a Google drive and it's like, here's whatever for the last 40 years of Dan Kennedy.
And in the 1400 sub folders down I discovered this folder that stated, faxes from Dan Kennedy. And I was like, "What's this?" Because if you don't understand Dan, Dan does not have an e-mail account. To this day I'm partners with him now. And I need to fax him to send him anything (formula).
Rob Kosberg: Did you need to buy a fax maker by the way? How do you even do? We tried to, they don't sell fax. You can't physically purchase a facsimile machine any longer unless it's part of this big printer setup. And yeah, so we had e, Fax or I don't understand, something like that.
But I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send out a fax to his diamond members, people paying 300 dollars a month, he 'd send out a fax each and every single month to these people, or excuse me weekly. Every Friday he 'd send this fax and it was just one page fax with a pointer from Dan, marketing suggestion or technique or psychology.
I would purchase it. Oh yeah. And it was a thing somebody stated, and after that, it passed away, it was a fax and it passed away. A lot of things, I wish to extend Dan's legacy permanently and my own legacy and Napoleon Hill, all the individuals that I enjoy and value. Therefore I went through that.
And I do not need to write anything aside from a one page intro of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book resembles a phone book (course).
does jess become principal
1. which russell brunson book to read first for entrepreneurs
2. which russell brunson book to read first for marketing
3. which russell brunson book to read first for sales
4. which russell brunson book to read first for business
5. which russell brunson book to read first for online marketing
6. which russell brunson book to read first for social media marketing
7. which russell brunson book to read first for email marketing
8. which russell brunson book to read first for SEO
9. which russell brunson book to read first for web design
10. which russell brunson book to read first for web development
1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.
1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.
ClickFunnels charges $97 per month for the basic features, whereas its all free with GrooveFunnels. ClickFunnels is not beginner-friendly, whereas GrooveFunnels is easy to set up and has advanced features. Jun 25, 2020